October Property Market Update: Making the Most of the Ma...
For buyers and sellers in Ash Vale, the autumn property market is presenting a familiar mix of challenges and opportunities. Mortgage costs
Farnham continues to appeal to a broad range of buyers, from those looking for character properties close to the town centre to families seeking more space and access to the surrounding countryside. As the market moves through autumn, the key is understanding how current conditions affect your own plans. Buyers are taking a more considered approach, influenced by borrowing costs and the choice of homes available. Sellers can still attract interest, but the right pricing and presentation are vital.
Rightmove’s October 2026 report found that average asking prices for newly listed UK homes rose by 1% month-on-month to £371,015. They were still 0.1% lower than a year earlier. Zoopla reported that UK house prices increased by 0.8% over the year to August, while the number of homes for sale was 5% higher than a year ago. In the South East, achieved prices were down 0.7% annually. The figures point to a market where buyers have more choice, but affordability continues to influence decisions.
A recent BBC report using Rightmove data found that more than 3,000 properties a day had their asking prices reduced during September. Around 34% of listed homes had a reduction, averaging nearly 7%. The same data showed that homes which needed a reduction took an average of 119 days to find a buyer, compared with 39 days for homes priced correctly from the outset. For Farnham homes, the right asking price depends on more than a broad town-wide average. A period property near the centre, a family home on the edge of town and a modern property may attract different buyers. Looking carefully at comparable sales and current competition before launching helps set realistic expectations and gives buyers a clear reason to arrange a viewing.
Farnham offers a varied property market, with period homes, family houses and modern properties each appealing to different buyers. This means there is no single market trend that applies equally to every home. For sellers, understanding the audience for your property is crucial. Character features, a practical layout, outdoor space and proximity to local amenities may all be important selling points, depending on the home and its likely buyer. A realistic asking price helps attract the right attention from the outset. Combined with good-quality photography and thoughtful marketing, it can help your property compete effectively with other homes currently available. For buyers, greater choice can make it easier to compare locations and property styles. Those looking to upsize may also find that changes in relative prices create opportunities, particularly when considering both the sale of their current home and the purchase of their next one.
Farnham offers a varied range of rental properties, and every landlord has different priorities. Whether you are letting a family home, a smaller property or a character property, understanding the likely tenant audience and presenting your home well are important first steps. Bourne can help landlords navigate the letting process, from marketing a property and finding suitable tenants to ongoing property management. If you are reviewing your investment or considering letting your home for the first time, local advice can help you decide on the right approach.
If you are thinking about moving, a little preparation now can make the next step clearer. Understanding your home’s likely value and the competition in your part of Farnham can help you decide whether to move before Christmas or make plans for the new year.
Is Farnham a good place to sell a home in autumn?
Autumn can be a suitable time to sell, as buyers continue searching for homes. Success depends on factors such as price, presentation, location and the competition in your particular part of the market.
Do period properties perform differently from modern homes?
They can appeal to different buyers, and demand depends on condition, layout, maintenance requirements and price. An individual valuation can take these factors into account.
Should I sell before buying my next home?
There is no single answer. Selling first can clarify your budget, while buying first may suit some circumstances. Your finances, chain position and the availability of suitable homes should all be considered.
Whether you are selling your home, searching for a new one or looking for reliable support with a rental property, Bourne is ready to help. Get in touch with our Farnham team for a complimentary, no-obligation sales or lettings valuation and tailored advice. Now is the time to explore what is possible.
Sources:
Rightmove House Price Index — https://www.rightmove.co.uk/news/house-price-index/
Zoopla House Price Index — https://www.zoopla.co.uk/discover/property-news/house-price-index/
BBC report on September price reductions — https://www.bbc.co.uk/news/articles/c84g13z6xx4eo
Rightmove guide to setting the right asking price — https://www.rightmove.co.uk/guides/seller/preparing-to-sell/setting-right-asking-price/
