The property market in Surrey and Hampshire is lively with activity, reflecting a surge of optimism among buyers and sellers alike. According to Rightmove’s latest statistics, nationwide buyer demand is up by 13%, and sales agreed have increased by a remarkable 23% compared to the same period a year ago. While this is fantastic news, there’s one critical element that sellers need to keep in mind to capitalise on this momentum: pricing your property correctly.
What’s Driving the Market Surge?
The increase in buyer demand is largely driven by a combination of factors:
- Increased Confidence: A growing sense of stability in the economy has encouraged more people to take the plunge into property transactions.
- Demand for Space: Many buyers are still prioritising larger homes, outdoor spaces, and rural locations—a trend that began during the pandemic and continues to shape the Surrey and Hampshire markets.
- Competitive Interest Rates: While mortgage rates have fluctuated, competitive deals remain available, giving buyers the confidence to move quickly on their dream homes. Independent Mortgage Advice and Property Services
Why the Right Price Matters
Despite these encouraging market conditions, sellers need to approach their property sale strategically. An increase in demand does not guarantee a swift sale if the property is not marketed at the right price. Overpricing can put off potential buyers, leaving your property on the market longer than necessary, while underpricing may result in losing out on your home’s true value. The key is finding that sweet spot—a price that attracts attention, generates offers, and achieves the best outcome for you.
The Role of an Expert, Local Estate Agent
This is where the expertise of an independent estate agent becomes invaluable. By conducting a thorough market analysis and leveraging local knowledge, we ensure that your property is priced competitively and marketed effectively. Our insights into buyer preferences in Surrey and Hampshire allow us to position your home to attract the right audience.
We also understand the importance of a tailored marketing strategy, including:
- Professional Photography and Virtual Tours: Presenting your home in the best light.
- Wide-reaching Advertising: Reaching the right buyers through platforms like Rightmove, Zoopla, Onthemarket and utilising the thousands of contacts in our database.
- Social Media Reach: Target-driven campaigns e.g. Adverts, Boosted Posts & Sneak Peek’s.
- Proactive Communication: Keeping you updated on market trends, buyer interest and consistent feedback.
A Market of Opportunities
Surrey and Hampshire remain incredibly desirable locations for buyers, offering a blend of rural charm, excellent transport link , and top-notch schools. For sellers, this means an unparalleled opportunity to take advantage of increased demand—provided your property is well-presented and priced strategically.
Let’s Maximise Your Property’s Potential
Whether you’re considering selling your home or simply exploring your options, now is an ideal time to act. At Bourne Estate Agents, our approach is refreshingly different. We’re here to provide expert guidance, realistic valuations, and a marketing strategy tailored to your property and the current market conditions.
Contact us today for a FREE, no-obligation consultation. Together, we’ll ensure your home stands out in this thriving market and achieves the result you deserve.
We are the fastest growing locally based estate agents in the Home Counties
We have 11 branches. 8 estate agents in Surrey and 3 estate agents in Hampshire: